September 6th 2021

Union Investment is expanding its portfolio of long stay hotel accommodation. The Hamburg-based real estate investment manager has acquired the Wilde by Staycity hotel development in London. The 14-storey aparthotel, due to complete in November 2021, will have 156 rooms with fully equipped kitchenettes, a coffee shop and a gym. Staycity already operates two Wilde by Staycity hotels in London and has signed a 30-year lease.

The acquisition will be added to the holdings of open-ended real estate fund Unilmmo: Deutschland. The vendor is Regal London, one of London’s leading residential-led mixed-use developers, who secured planning permission for the site in June 2019 and optimised the existing commercial building design to deliver the hotel scheme. The purchase price is around EUR 60 million.

“London is one of the strongest hotel markets in Europe, and aparthotel concepts have shown themselves to be resilient during the coronavirus pandemic. We’re delighted to be adding Staycity to our hotel portfolio as a financially strong tenant with a well-known brand who is making a long-term commitment to this location,” said Andreas Löcher, head of Investment Management Hospitality at Union Investment.

Paul Eden, Joint Founder at Regal London added: “Our Commercial Road development is a great example of how we work successfully to transform local areas through innovative mixed-use schemes, providing valuable residential, commercial and retail opportunities across London.  As part of this approach, it has been a pleasure to work with Union Investment to deliver an aparthotel strategy at Commercial Road and we look forward to a long and successful relationship with them.”

The Wilde by Staycity aparthotel will offer 5,737 sq m of rental space and is situated in a prominent location on the corner of Commercial Road and Greenfield Road on the eastern fringe of the City of London, which has undergone significant regeneration in recent years. The location has excellent links to public transport, with Aldgate and Aldgate East underground stations just a few minutes’ walk away. The intention is to achieve a BREEAM sustainability rating of “Very Good” for the building.

Cushman & Wakefield advised Union Investment on the transaction.



Jonathan joined Regal London in 2016 as a Non-Executive Director and was appointed Managing Director in January 2017 before assuming the role of Chief Executive Officer in July 2020. Prior to joining Regal London full time, Jonathan spent 25 years’ working in law, corporate finance, publicly listed funds and private equity. Jonathan is both a member of Regal London’s Executive Committee and Management Committee.